SEARCH ENGINE
OPTIMISATION (SEO)
Search Engine Optimisation (SEO) is the best way to drive people to your website who are searching for the products and services you offer both locally throughout Northern Ireland, across the UK and even further afield.
Ranking at the top of Google for keywords relevant to your industry is a sure-fire way to ensure that you dominate your niche whether it’s locally in Northern Ireland or throughout the UK. But before the complexities of how to achieve this overwhelm you… we can help!
DRIVE ORGANIC GROWTH
TO YOUR WEBSITE
The aim of all our SEO campaigns is to make your website as strong as possible and to ensure that you appear ahead of your competitors when someone searches for a product or service that you provide.
SEO is so valuable to businesses of all sizes because it drives people to your website who are actively searching for what you are offering. That’s what’s known as proactive marketing and it’s far more likely to convert visitors to your website into paying customers.
There are three main SEO strategies to focus on:
ON PAGE: the content that’s actually on your website, and how to optimize it to boost the website’s ranking for specific keywords.
OFF PAGE: links directed to your website from elsewhere online. Backlinks from reputable sources helps your website build trust with search algorithms.
TECHNICAL: the website’s backend architecture, like site code. Google cares just as much about technical set-up as it does content, so this is important for rankings.
Every business has different objectives, so we will research the sector you are targetting, determine what your audiences care about, and develop a strategy that gives them what they’re looking for.
BUILD DIGITAL TRUST
SEO is an ongoing endeavour but one that yields long-lasting results. Through a mix of technical improvements, analysis of competitors, high quality content and outreach to industry influencers we will establish you as a trusted source within your industry that others will want to link to.
Simply increasing the traffic to your website isn’t enough for us. Through in-depth analysis and robust reporting we ensure that once the traffic to your website increases it will convert to achieve the goals that you outline at the beginning of the campaign.
Don’t overlook the importance of SEO – get in touch today for a free website audit today and see how you’re stacking up against the competition.