PERFORMANCE
CREATIVE
Razor sharp creative is central to any successful marketing campaign, be it stopping the scroll on the most popular digital platform or just good old school full colour print! At Cornell we have a track record in developing creative that resonates with our clients (and more importantly their customers!). Creative that works across a multitude of platforms and formats including web design, digital, branding, animation, graphic design, UX design services, print and media across a wide range of industries, giving our clients and their sales teams the tools to attract their ideal customer, over and over.
KEEPING YOUR FINGER,
ON THE PULSE
Our creative designs focus on the consumer first, all the while emotionally and functionally connecting audience and brand.
The designer of the famous “I❤️NY” logo, Milton Glaser, said “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
Milton was not wrong and we always aim for the “Wow” be it creating a new identity for a client or designing and building their new website. Great design is always where our focus is.
We create new brands, revamp tired brands, design websites, video animations, outdoor and digital advertising, promotional items, exhibition stands, vehicle graphics and just about anything else our clients need!!
FROM BRAINSTORM
TO CREATIVE
A robust design process consists of definition, creation, feedback and delivery. It’s a combination of visionary and problem solver. The creative process is all about coming up with something completely new or reinventing the old in a new way. It entails imagining a visual solution to an idea, a prompting, a need, a work order or a creative brief. It is the creative brief which sets the tone for the entire project. It’s the first and arguably one of the most important steps in the visual design process as it will lead the ideation phase in creating a design which meets the requirements.
Great designers find it extremely valuable to go through a researching phase to build a better understanding of the audience they are designing for (and how to make it work for you), looking at competitor designs, look at what the intended audience is engaging with on different channels and taking all of the knowledge they’ve learned, combined with their own personal skills and applying it to the project at hand.
Before our designers go nuclear into a project, they will brainstorm some ideas and present them internally and also to the client, thus minimizing any frustration throughout the creative process and will make for a smooth graphic design workflow process that gets the best results, fast. With honest reviewing along the way, your designs are now complete! Time to deliver your artwork and ‘Wow’ your customers!