Here at Cornell we love working with start-up companies. We get excited when we see new and clever products come to market spearheaded by enthusiastic and motivated individuals. Just like Jason at First Reaction!
THE BRIEF
Industry:
FIRE PROTECTION & EMERGENCY PRODUCTS
Client:
FIRST REACTION
Involvement:
BRANDING
PPC
PRINT
SOCIAL MEDIA
WEB DESIGN & BUILD
Visit:
First Reaction have created an innovative range of products that ensure basic first aid and emergency equipment are easily accessible within the home and work environment. Unique wall hung units and discrete drawer kits are just some of the solutions they are currently bringing to market.
The company’s aim is to see basic emergency and fire fighting equipment installed in every home, offering peace of mind and potentially saving lives along the way. Whilst they provide their customers with peace of mind within the home, First Reaction turned to Cornell for peace of mind when creating the branding and eCommerce platform for new their start-up business.
Deliverables:
- Brand Identity creation
- Design & build new eCommerce website
- Develop Digital Strategy
- Social Media Strategy
First Reaction approached Cornell Studios to develop their brand from the ground up. They wanted a distinctive mark that would be instantly recognisable as a brand but also act as a visual reference depicting an emergency station on its product range.
We were able to present a number of initial brand concepts with supporting visuals for stationery, vehicle livery, product graphics and web. Once presented the client was able to choose their preference, allowing us to roll out the final Brand Guidelines and relevant logo formats.
From there we moved on to direct the initial photo shoot, sourcing and briefing the photographer on the end goal for the product imagery. Great photography helps create great websites and marketing collateral. This initial investment into branding and photography has helped us create an eye catching and practical online presence for this new and innovative company. Helping them showcase their product locally and beyond.
Now fully armed with a great brand, great photography as well as a well considered and creative website our in-house digital marketing team can start to roll out the marketing strategy to include, social media advertising, SEO and content creation which will help First Reaction reach it’s audiences and drive sales.
“Working with Cornell has been a real experience. I’ve had the initial idea for a while but the team at Cornell have helped bring First Reaction to life and make it look great. The whole process has helped me better understand my product range and given me a clearer insight to its target audience and how to reach them.”
First Reaction